I.GORRELL CONSULTING

Sectors

B2B & B2C
CONSUMER GOODS :
Group Soufflet, Danone, Starbucks Corporation, DuPont, Essity, Kellog's, SIAL Group, EIT Food, Procter & Gamble, Nestlé, Cémoi Group, Cadbury, Beiersdorf, Carrefour, Heinz, Kenwood, Garnier, The North Face, BAT, Kellog's, William Grant & Sons, Tempur
HEALTHCARE:
Abbott, Novartis, Bayer, Mérieux Nutrisciences, Sanofi Aventis, Sanofi Pasteur, Wyeth Pharmaceuticals, Merck, P&G Pharmaceuticals, Bioderma, Lilly, Laboratorios Diafarm, Laboratoire Leo Pharma, Onyx Pharmaceuticals, Pfizer, Baxter, Coloplast Group, Becton Dickinson, Kemin Health L.C., Sofibel-Fumouze, GlaxoSmithKline, BMS, la CNAM, 3M, Boeringer Ingelheim, Cephalon Europe, Labcatal
INDUSTRY:
Eurofred Group, Michelin, Euromaster, Alstom, Unilever, Alcan, EDF, Groupe Pochet, Bosch, Ariston Thermo Group, Velux, Siemens, Whirlpool, Nitto Denko Corporation, Land Rover, PSA, Renault, Mercedes, Honda, Nissan, Ford
SERVICES:
Coface, Crédit Agricole, BNP Paribas, HSBC, Visa Europe, Monster, SNCF, Adecco, Hager Group
HIGH TECHNOLOGIES:
Samsung, Motorola, Sony, Lexmark, Software AG, LG Electronics, Hewlett Packard, Haier
FASHION & LUXURY:
L'Oréal Luxe, Armani, Lancôme, Chanel, Yves Saint Laurent, Shiseido, Davidoff, Bershka
INSTITUTIONS:
ETS Global

My clients

AD'HOC RESEARCH
ADRIANT
ADWISE
AUDIREP
AVISO CONSEILS
BIOFORTIS
BRAIN VALUE
BVA
COHESIUM
CONSUMED
CSA
DR INNOVATION
DRAGON ROUGE
EFG WORLDWIDE
EUROFINS
EUROSYN
EXAFIELD
FACE GROUP
FIELDWORK INTERNATIONAL
GFK CUSTOM RESEARCH
HARRIS INTERACTIVE
HOLDEN PEARMAIN
IDEAS &VISIONS GERMANY
IMPACT MÉMOIRE
INIT MARKETING
INTER-VIEW PARTNERS
IPSOS
MV2
NOVATEST
OPINIONWAY
QUADRANGLE
SALVETTI & LLOMBART
SEEK RESEARCH
SEGA MARKETING
SIMPSON CARPENTER
SKY CONSULTING
SPATIUM
STRATEGIR WSA
SUNDANCE LONDON
THE PLANNING SHOP INTERNATIONAL
TNS SOFRES
UPDATE FRANCE
VISION CRITICAL
WORLDONE

They trust me

Yann Marin, Associate Director - Cohesium

« I have had the opportunity to work with Isabelle on numerous projects and she was able to address the specific issues encountered with great ease, responsiveness and professionalism. Her linguistic skills are also a valuable asset for the management of our international projects. Last but not least, I most particularly appreciate Isabelle's human qualities which are as highly valued as her professional skills for the day-to-day management of a project »

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Anne Lerner, Head of Qualitative Department, Consumer Experiences - GfK

"Very senior, autonomous and flexible, Isabelle Gorrell conducts high-quality fieldwork and analyses, her command of French or English is excellent, her words precise and carefully chosen.

She analyzes the complexity, draws the relevant insights amd makes strategic recommendations illustrated by carefully selected and most telling verbatim quotes. I recommend her highly. "

_______________________________

Delphine Cohen, Research Director - Ipsos UU

"Isabelle was both responsive and competent in the framework of the various missions I have entrusted her with. I appreciate her professionalism and dedication to the projects as well as her command of several languages, which enables her to do fieldwork both in France and abroad."

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Founa Liu, Project Manager - Consumed

"Thanks to her multi-cultural and open-minded character, Isabelle helped us build long-term relationships with our American clients namely. She was also very flexible with our demanding clients and proved herself to be efficient in regard to the analysis she had to undergo in order to choose the best respondents for the ethnographic study we worked on in August 2013. She was very professional and communicated with the client throughout the whole project. Her work on this particular project was very much appreciated and we are happy to have chosen her as lead moderator on this one."

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Romance Alant, Founder and Director - Romance Alant Consultants

«I always enjoy working with Isabelle Gorrell. Her responsiveness, her respect of deadlines, her linguistic skills and her knowledge of certain market sectors are valuable assets. Besides, the quality of her contacts with our clients is also highly valued."

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Kelly Edelmann, Research & Innovation Consultant - Seekcompany

"Isabelle did very well! I was with her on my team and she did a great job pushing to a deeper emotional space."

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Don Seok, Director Research Services - Watchlab

"Fantastic moderator! Isabelle is a natural moderator who interacts superbly with respondents and clients. Best thing about her is that she is quick in catching exactly what the clients are looking to find out, so it is extremely comfortable and pleasing working with her. Her extensive knowledge of not only France, but the EU continent in general is also a large strength, especially when working on multi-country projects."

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Nadine Garrabet, Account Manager - INIT

« Isabelle is a very competent and reactive consultant. Her command of several languages is a valuable asset for our international projects"

And many more...

I.GORRELL CONSULTING

Pages

BtoC Research Project in the Consumer Goods Sector, Evaluation of Advertising Messages, Moderation of 10 IDIs of 45min + Full Report in English, Paris, December 2019

Healthcare Research Project in the field of Dermatology. Moderation of 3 FGs, 6 IDIs and 3 TDIs with office-based and hospital-based dermatologists, Liaising with Clients in Spanish, Paris, November 2019

Sensory Research Project, Pet Food Sector, Product Testing, Moderation of 6 Focus Groups of 90 mins each + Full Report in English, November 2019

BtoB commercial telemarketing for a new client (presentation of the company and its services, qualification of the prospects, needs assessment, appointment booking, relationship management), October-November 2019

BtoC Research Project, User Experience & Behavior Patterns, Audiovisual Sector, Moderation of 4 two-hour FGs, Paris, September 2019

BtoB Research Project, ICT Sector, Digital Transformation and IoT, Moderation of 6 TDIs in French + Top Lines in English, September 2019

BtoC Research Project, Digital Sector, Website Usability Testing, Moderation of 2 two-hour Focus Groups and 10 one-hour Face-to-Face Interviews, + Top lines and Transcripts in English, August 2019

Healthcare Research Project, Concept Testing, 20 one-hour Telephone Depth Interviews with oncologists and urologists in French, with screen-sharing sessions, August 2019

BtoC Research Project, User Experience & Behavior Patterns, Household Appliances Sector, Moderation of 8 two-hour In-Home IDIs in Paris and nearby suburbs + a two-hour Skype Debrief, July 2019

BtoC Research Project, User Experience & Behavior Patterns, Consumer Goods Sector, Moderation in French of an online community with 20 participants, over one week + Moderation of individual Skype interviews, Debrief + Full Report in English, May 2019

BtoC Research Project, User Experience & Behavior Patterns, Consumer Goods Sector, Moderation in French of an online community with 12 participants, over one week, Debrief + Report in English, April 2019

Happy New Year!

International BtoB Research Project, Services Sector, Behavior and Satisfaction, 28 one-hour interviews with users of an online tool, Zoom and Obs configuration, recruitment, moderation in German, English and French, and top lines + Debrief, November 2018