I.GORRELL CONSULTING: BtoC Research Project in the Consumer Goods Sector, Evaluation of Advertising Messages, Moderation of 10 IDIs of 45min + Full Report in English, Paris, December 2019

Sectors

B2B & B2C
CONSUMER GOODS :
Group Soufflet, Danone, Starbucks Corporation, DuPont, Essity, Kellog's, SIAL Group, EIT Food, Procter & Gamble, Nestlé, Cémoi Group, Cadbury, Beiersdorf, Carrefour, Heinz, Kenwood, Garnier, The North Face, BAT, Kellog's, William Grant & Sons, Tempur
HEALTHCARE:
Abbott, Novartis, Bayer, Mérieux Nutrisciences, Sanofi Aventis, Sanofi Pasteur, Wyeth Pharmaceuticals, Merck, P&G Pharmaceuticals, Bioderma, Lilly, Laboratorios Diafarm, Laboratoire Leo Pharma, Onyx Pharmaceuticals, Pfizer, Baxter, Coloplast Group, Becton Dickinson, Kemin Health L.C., Sofibel-Fumouze, GlaxoSmithKline, BMS, la CNAM, 3M, Boeringer Ingelheim, Cephalon Europe, Labcatal
INDUSTRY:
Eurofred Group, Michelin, Euromaster, Alstom, Unilever, Alcan, EDF, Groupe Pochet, Bosch, Ariston Thermo Group, Velux, Siemens, Whirlpool, Nitto Denko Corporation, Land Rover, PSA, Renault, Mercedes, Honda, Nissan, Ford
SERVICES:
Coface, Crédit Agricole, BNP Paribas, HSBC, Visa Europe, Monster, SNCF, Adecco, Hager Group
HIGH TECHNOLOGIES:
Samsung, Motorola, Sony, Lexmark, Software AG, LG Electronics, Hewlett Packard, Haier
FASHION & LUXURY:
L'Oréal Luxe, Armani, Lancôme, Chanel, Yves Saint Laurent, Shiseido, Davidoff, Bershka
INSTITUTIONS:
ETS Global

My clients

AD'HOC RESEARCH
ADRIANT
ADWISE
AUDIREP
AVISO CONSEILS
BIOFORTIS
BRAIN VALUE
BVA
COHESIUM
CONSUMED
CSA
DR INNOVATION
DRAGON ROUGE
EFG WORLDWIDE
EUROFINS
EUROSYN
EXAFIELD
FACE GROUP
FIELDWORK INTERNATIONAL
GFK CUSTOM RESEARCH
HARRIS INTERACTIVE
HOLDEN PEARMAIN
IDEAS &VISIONS GERMANY
IMPACT MÉMOIRE
INIT MARKETING
INTER-VIEW PARTNERS
IPSOS
MV2
NOVATEST
OPINIONWAY
QUADRANGLE
SALVETTI & LLOMBART
SEEK RESEARCH
SEGA MARKETING
SIMPSON CARPENTER
SKY CONSULTING
SPATIUM
STRATEGIR WSA
SUNDANCE LONDON
THE PLANNING SHOP INTERNATIONAL
TNS SOFRES
UPDATE FRANCE
VISION CRITICAL
WORLDONE

They trust me

Yann Marin, Associate Director - Cohesium

« I have had the opportunity to work with Isabelle on numerous projects and she was able to address the specific issues encountered with great ease, responsiveness and professionalism. Her linguistic skills are also a valuable asset for the management of our international projects. Last but not least, I most particularly appreciate Isabelle's human qualities which are as highly valued as her professional skills for the day-to-day management of a project »

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Anne Lerner, Head of Qualitative Department, Consumer Experiences - GfK

"Very senior, autonomous and flexible, Isabelle Gorrell conducts high-quality fieldwork and analyses, her command of French or English is excellent, her words precise and carefully chosen.

She analyzes the complexity, draws the relevant insights amd makes strategic recommendations illustrated by carefully selected and most telling verbatim quotes. I recommend her highly. "

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Delphine Cohen, Research Director - Ipsos UU

"Isabelle was both responsive and competent in the framework of the various missions I have entrusted her with. I appreciate her professionalism and dedication to the projects as well as her command of several languages, which enables her to do fieldwork both in France and abroad."

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Founa Liu, Project Manager - Consumed

"Thanks to her multi-cultural and open-minded character, Isabelle helped us build long-term relationships with our American clients namely. She was also very flexible with our demanding clients and proved herself to be efficient in regard to the analysis she had to undergo in order to choose the best respondents for the ethnographic study we worked on in August 2013. She was very professional and communicated with the client throughout the whole project. Her work on this particular project was very much appreciated and we are happy to have chosen her as lead moderator on this one."

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Romance Alant, Founder and Director - Romance Alant Consultants

«I always enjoy working with Isabelle Gorrell. Her responsiveness, her respect of deadlines, her linguistic skills and her knowledge of certain market sectors are valuable assets. Besides, the quality of her contacts with our clients is also highly valued."

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Kelly Edelmann, Research & Innovation Consultant - Seekcompany

"Isabelle did very well! I was with her on my team and she did a great job pushing to a deeper emotional space."

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Don Seok, Director Research Services - Watchlab

"Fantastic moderator! Isabelle is a natural moderator who interacts superbly with respondents and clients. Best thing about her is that she is quick in catching exactly what the clients are looking to find out, so it is extremely comfortable and pleasing working with her. Her extensive knowledge of not only France, but the EU continent in general is also a large strength, especially when working on multi-country projects."

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Nadine Garrabet, Account Manager - INIT

« Isabelle is a very competent and reactive consultant. Her command of several languages is a valuable asset for our international projects"

And many more...

Pages

BtoC Research Project in the Consumer Goods Sector, Evaluation of Advertising Messages, Moderation of 10 IDIs of 45min + Full Report in English, Paris, December 2019